My Sweet World !!: LiFe In coLoUr

Yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.
Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.


Here, a woman in Diafarabe, Mali, holds her brilliant yellow scarf against a blue African sky.

A yellow-shafted flicker leaves its nest in a forest in the United States.

A yellow boat hull is reflected at the waterline in Quebec’s Forillon National Park

Pink flowers and a hand-painted sign advertising treasures adorn a yellow-and-red building in San Miguel de Allende, Mexico. The city's beauty and mild climate have attracted many foreign residents.

The yellow hues of a small home in Lanai City, Hawaii, are matched by its owner's vintage Plymouth.

A spicebush swallowtail caterpillar in Cape Cod, Massachusetts, shows off eyespots meant to deter predators looking for an easy meal.

Red tears of sweat stream down the yellow-painted face of a Huli wigman in Papua New Guinea. His elaborate costume, donned for a ceremonial welcoming dance called the sing-sing, also includes a dramatic wig of human hair.

A blanket of fallen maple leaves covers the ground with gold during autumn in Washington, D.C.

A time-lapse photo captures the wispy steam and yellow glow of the Georgia-Pacific paper mill in Brunswick, Georgia.

Eyelash vipers are indigenous to Central and South America and come in a variety of colors, including shocking yellow.

A staircase stands in sharp relief against a wall of yellow stained glass at the University of Colorado in Boulder.

Sunflowers like this one in Asheville, North Carolina, are prized for their beauty but also for their seeds and oil. The flowers are unusual among crops because they were first domesticated in North America.