LiFe In CoLoUr

  Blue

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.

You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.

Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.

Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.

Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

A thick, swirling school of blackfin barracuda plies the blue waters off Sipadan Island, Malaysia.

Though it's better known for shades of red, the Grand Canyon is shrouded in blue as night descends on its foggy, snow-covered walls.

A veiled Nepali woman, covered head-to-toe in shades of blue

These distinctive webbed feet belong to a blue-footed booby of the Galápagos Islands.

Frost covers the brilliant blue leaves of lush ferns in New Zealand's Fiordland National Park

The massive bulk of Garibaldi Glacier slowly spills into Garibaldi Fjord in Tierra del Fuego—the archipelago at the southern tip of South America.

Ice, seen from below, covers the surface of the Arctic's Beaufort Sea.

A homey-looking igloo lights up the stark landscape on a cold night in the Canadian Arctic.

As startling as a bright-blue eye, a central lagoon peers out from Rocas Baimbridgen in Ecuador's Galápagos Islands.

Intricate blue tiles adorn the walls of a large Iranian mosque and mirror a clear sky that beckons the faithful to the sunny courtyard.

Unveiling the regalia that has captivated humans (and hens) for thousands of years, an Indian peacock displays his colorful train at an Australian reserve.

A blue pool on Root Glacier in Alaska's Wrangell-St. Elias National Park reflects the bulk of towering Donoho Peak.

A group of chinstrap penguins lines the edge of an iceberg adrift in Antarctic waters.

Bathed in blue light, a gray wolf peers through the misty landscape of Yellowstone National Park in the U.S

A polar bear leaps off of sea ice near Devon Island in the Canadian Arctic. Strong swimmers, polar bears have slightly webbed paws to aid in paddling.