LiFe In CoLoUr

  Orange

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

Birds fill an orange sky over Germany’s Wattenmeer National Park.

Sunset casts a spurred boot in silhouette in Santa Fe, New Mexico. 

A tubastraea coral waves its wispy, orange tentacles near Sangeang Island, Indonesia. 

The pastel-orange of the Grand Canyon's sandstone walls dominates the view from the vantage known as SB Point. 

Molten glass is turned into insulation at the Johns-Manville Corporation in Berlin, New Jersey The orange-hot fluid is forced through holes in a palladium sheet to form long, thin fibers.

Here, three giraffes in Botswana's Okavango Delta stretch their necks above the horizon before a glowing orange sky.

The dusty-orange, beehive-shaped huts of Tall Mardĭkh, Syria, were built some 200 years ago by an ancient method which has since been lost. The shape and materials of these mud-brick dwellings help them remain cool in summer and warm in winter.

Knobby haystacks dot a wheat field in Malazgirt, Turkey, as sunset bathes two workers in hazy orange light.

This toxic orange Godiva nudibranch was photographed in the Raja Ampat islands, Papua, Indonesia. There are over 3,000 known species of these colorful sea slug relatives, and new ones are discovered nearly every day.

An orange-tinged sunset provides the backdrop for a sailboat on Lake Michigan. 

Scorpians have survived for hundreds of millions of years by being extremely adaptable. 

Sunset colors the sand around Australia's famed dingo fence, a 3,355-mile (5,400-kilometer) barrier that crosses the country's desert interior and separates cattle and sheep from predatory wild dogs.

A burning orange sun sets behind a fringe of pampas grass in Japan. Japan's nickname, "The Land of the Rising Sun," is derived from the Chinese ideograph meaning "place of the sun's origin."

Vibrant tulips brighten the Samuels Bulb Garden at St. Louis's Missouri Botanical Garden. 

LiFe In CoLoUr

  Purple

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.

Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.

Light purple evokes romantic and nostalgic feelings.

Dark purple evokes gloom and sad feelings. It can cause frustration..

Ross Bridge in Tasmania is cloaked in a mauve sunset. The beautiful sandstone span, built by convicts in 1836, is one of Australia's oldest and is decorated with an impressive array of carvings.

A close-up shows purple crocuses flecked with bright yellow pollen in Washington, D.C.

Glow from the distant Shaybah oil field turns the Saudi Arabian sky purple as a man dances atop a nearby sand dune. 

Purple tints land and sky as night falls over lavender fields at Tasmania's famed Bridestowe Estate.

A lavender-colored nudibranch feeds on hydroids near Vatu-i-Ra, Fiji. 

Two polar bears spar in the snow as a magenta sunset descends over Churchill, Manitoba, Canada. 

This brilliant purple sea star was photographed in the waters off Sulawesi, Indonesia. Though they are commonly called starfish, these animals are not fish at all. They are echinoderms, closely related to sea urchins.

A Joshua tree stands under a purple-black sky in California’s Mojave Desert. Native Americans once wove baskets and sandals from this tree's leaves and ate its buds and seeds.

Lechwe rest as the setting sun casts a purple glow over Botswana's Okavango Delta.

An anemonefish hovers over its purple host near Sulawesi, Indonesia. 

LiFe In CoLoUr

  Green

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.

Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

Indian Green Parrot

A rare white alligator swims at the Audubon Zoo in New Orleans.

The northern lights, or aurora borealis, produce a brilliant display in the skies near Yellowknife, Northwest Territories, Canada.

Two boys share a nighttime bicycle ride down the darkened streets of Hoi An, Vietnam.

Leaf-green pierid alight on the sandy shores of the Tuichi River in Bolivia's Madidi National Park.

A Japanese tea farmer picks leaves in a verdant field in central Japan's mountainous Nara Prefecture.

A green frog sits atop a large lily pad in the waters of Atchafalaya Delta.

In a nocturnal rendezvous, two green tree frogs meet face-to-face atop a leaf in Louisiana's Atchafalaya River Delta.

Lush, green grasses wave to and fro in the wind.

A pool of water at the mouth of Rio Frio Cave reflects the greenery of Belize’s Chiquibul Forest and frames a visitor in silhouette.

A green tree snake peers from its leafy perch in Costa Rica’s Caribbean lowland.

LiFe In coLoUr

  Yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.
Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

Here, a woman in Diafarabe, Mali, holds her brilliant yellow scarf against a blue African sky. 

 

A yellow-shafted flicker leaves its nest in a forest in the United States.

A yellow boat hull is reflected at the waterline in Quebec’s Forillon National Park

Pink flowers and a hand-painted sign advertising treasures adorn a yellow-and-red building in San Miguel de Allende, Mexico. The city's beauty and mild climate have attracted many foreign residents.

The yellow hues of a small home in Lanai City, Hawaii, are matched by its owner's vintage Plymouth.

A spicebush swallowtail caterpillar in Cape Cod, Massachusetts, shows off eyespots meant to deter predators looking for an easy meal.

Red tears of sweat stream down the yellow-painted face of a Huli wigman in Papua New Guinea. His elaborate costume, donned for a ceremonial welcoming dance called the sing-sing, also includes a dramatic wig of human hair.

A blanket of fallen maple leaves covers the ground with gold during autumn in Washington, D.C.

A time-lapse photo captures the wispy steam and yellow glow of the Georgia-Pacific paper mill in Brunswick, Georgia.

Eyelash vipers are indigenous to Central and South America and come in a variety of colors, including shocking yellow.

A staircase stands in sharp relief against a wall of yellow stained glass at the University of Colorado in Boulder.

Sunflowers like this one in Asheville, North Carolina, are prized for their beauty but also for their seeds and oil. The flowers are unusual among crops because they were first domesticated in North America.

A brightly painted train engine stands under a deep blue sky in Santa Fe, New Mexico.

Yellow beach umbrellas line the sands at a hotel on Phuket Island, Thailand. 

 

Fresh lime in yellow